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Asia's Biggest Poultry Focus Expo

Pet food is gaining popularity in Malaysia due to its high nutritional value present in pet food. It is easily digested by pets and helps in avoiding health issues like food allergies, obesity, and a sensitive stomach. Premium pet foods are natural, organic, higher quality, and safer than regular pet foods. With the increasing demand for premium pet foods globally, several companies are planning to produce high-quality pet food products to occupy major market shares in the segment. The rising e-commerce has also positively impacted the pet food market in the country. Various online retailing players are delivering pet food at consumers’ doorstep. This easy availability of various pet food products has increased demand globally, especially for premium pet food. Due to increasing pet parenting, coupled with rising awareness of feeding pets with premium and packed pet food, the pet food market in the country is anticipated to grow during the forecast period.

The premier edition of Poultry Asia ( POA ) will be held at the most prominent and conveniently located exhibition hall , Mitec Kuala Lumpur on 23-25 October 2024 and the stage is set for the regions biggest and best brands to participate in the widest range of programmes and supply for the poultry production chain in the whole of Asia .

The World’s Poultry Science Association (WPSA) Malaysia

The World’s Poultry Science Association (WPSA) Malaysia Branch is giving full support to Poultry Asia Expo 2024.WPSA committed in promoting poultry science and advancement of the poultry industry in the country and globally. This important Summit will provide positive impact on the current chicken crisis, inflation, and food security. A very challenging years ahead to everyone though the turbulence caused by the COVID-19 pandemic, Russia-Ukraine war 2020, high cost of production and labor shortage to name a few. It is timely that the industry transforms and enhances the use of 4th Industry Revolution (4IR) technologies in poultry industry ecosystem. We are looking forward to the collaboration for organizing the Smart Farming and Future of the Feed Summit in 2024 to talk about the digitalization of agriculture practices, combined with the artificial intelligence (AI) and the internet of things (IoT), will be transformingAsia overall agriculture sector. This summit will feature world class speakers, engaging panel discussion between industry thought leaders and experts, future defining topics and will be attended over 200 key executives and decision makers from across Asia.

Professor Dato’ DrMohd HairBejo
The World’s Poultry Science Association (WPSA) Malaysia Branch 22 November 2022

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