The premier edition of Poultry Asia ( POA ) will be held at the most prominent and conveniently located exhibition hall KL Base Exhibition Center (KLBEC), on 8th-11th October 2025 and the stage is set for the regions biggest and best brands to participate in the widest range of programmes and supply for the poultry production chain in the whole of Asia .
POA 2025 is an important industry platform for demonstrating the most advanced developments in the field of producing high - quality products : from equipment and technologies for raising and keeping farm animals and feed production to processing raw materials . POA brings together a unique cross - section of poultry industry stakeholders to network , share , learn and dialogue together about the opportunities and challenges for chicken being driven by fast - changing consumer trends .
The World’s Poultry Science Association (WPSA) Malaysia Branch is giving full support to Poultry Asia Expo 2025. WPSA committed in promoting poultry science and advancement of the poultry industry in the country and globally. This important Summit will provide positive impact on the current chicken crisis, inflation, and food security. A very challenging years ahead to everyone though the turbulence caused by the COVID-19 pandemic, Russia-Ukraine war 2020, high cost of production and labor shortage to name a few. It is timely that the industry transforms and enhances the use of 4th Industry Revolution (4IR) technologies in poultry industry ecosystem. We are looking forward to the collaboration for organizing the Smart Farming and Future of the Feed Summit in 2025 to talk about the digitalization of agriculture practices, combined with the artificial intelligence (AI) and the internet of things (IoT), will be transformingAsia overall agriculture sector. This summit will feature world class speakers, engaging panel discussion between industry thought leaders and experts, future defining topics and will be attended over 200 key executives and decision makers from across Asia.
Professor Dato’ DrMohd HairBejo
President
The World’s Poultry Science Association (WPSA) Malaysia Branch
Asia’s Biggest Poultry Focus Expo will gather 300, booths, 180 exhibitors from 20 countries exhibiting top-notch exhibitors from the Poultry industry.
Comprehensive marketing & advertising promotion to attract quality buyers from the region.
High level speakers and interactive seminars & panel discussion to discuss the latest topic and trends in the Poultry industry.
Strong support from the Ministry, government & regional associations.
Proven Result 1 to 1 Business Matching Meetings.
Asia's processed meat market is segmented on the basis of product type, and geography. On the basis of product type, the market is classified as poultry, beef, pork, and others. In the Asia region, poultry meat comprises the majority of the demand. The reason for the growth of processed meat in Asia can be attributed to shifting consumer trends and the emergence of 'snacking'. The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety and product appeal. Innovation within the chilled meat categories has increased over the years, and Asia has the highest growth potential in this category, globally, Asia was the second most active region, globally in terms of chilled and frozen processed meat categories. The major companies are promoting the health benefits of animal proteins in countries, like India to increase the growth of the market. The rising demand for organic livestock is an opportunity for vendors to increase their market share. Moreover, new product development accounts for 24% share of the total processed meat product innovations, led by China, Thailand, South Korea, Vietnam, and Philippines.
Thailand's Betagro plans to raise about USD 464 million through an initial public offering ( IPO ) to fund business expansion .
In 2018 , the poultry consumption per capita in Malaysia was approximately 46.7 kilograms . In 2025 , the poultry consumption per capita in Malaysia is expected to amount to about 47.95 kilograms per person annually .
Big Dutchman offers cloud -based solution for greater efficiency in livestock production .Harnessing big data analytics to operate on optimum capacity , ethically and profit wise .
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POA 2025 is an excellent platform to increase your company's branding & profile as the show will cover a wide range of branding exposure such as the exhibition , conference , roundtable discussion and panel discussions . Your logos will be featured prominently in many promotional materials and on site signage . For more information about sponsorship opportunities
